Tini Martini
Branding, Menu Design, Social Media
Branding, Menu Design, Social Media
DESIGN CHALLENGE
The challenge at hand was to re-brand “Tini Martini,” a wine and martini bar in downtown St. Augustine, Florida. The current branding felt dated and failed to represent the bar’s essence. The goal was to create a fresh image that would brand the establishment as a modern, elegant destination for young people to enjoy an upscale evening out with friends.
The challenge at hand was to re-brand “Tini Martini,” a wine and martini bar in downtown St. Augustine, Florida. The current branding felt dated and failed to represent the bar’s essence. The goal was to create a fresh image that would brand the establishment as a modern, elegant destination for young people to enjoy an upscale evening out with friends.
DESIGN SOLUTION
This re-brand embraces a minimalistic approach with a touch of old-world charm, creating an atmosphere of timeless sophistication. The color palette revolves around rich teal and cream, evoking a sense of luxury and comfort. Teal, reminiscent of the ocean, represents the coastal location of St. Augustine, while cream provides a timeless and warm backdrop. The logo mark is a symmetrical pattern composed of small martini glasses. This pattern represents the art of mixology at the heart of the bar’s offerings and creates a sense of balance and refinement. The fusion of old-world charm and modern elegance provides a compelling narrative for the brand, making it a destination of choice for those seeking a memorable, elevated evening in downtown St. Augustine.
This re-brand embraces a minimalistic approach with a touch of old-world charm, creating an atmosphere of timeless sophistication. The color palette revolves around rich teal and cream, evoking a sense of luxury and comfort. Teal, reminiscent of the ocean, represents the coastal location of St. Augustine, while cream provides a timeless and warm backdrop. The logo mark is a symmetrical pattern composed of small martini glasses. This pattern represents the art of mixology at the heart of the bar’s offerings and creates a sense of balance and refinement. The fusion of old-world charm and modern elegance provides a compelling narrative for the brand, making it a destination of choice for those seeking a memorable, elevated evening in downtown St. Augustine.
