Base Camp Brewing
Branding, Package Design, Advertising
Branding, Package Design, Advertising
DESIGN CHALLENGE
Base Camp Brewing is an environmentally conscious brewery that is marketed toward the outdoors community. Unlike other craft breweries, Base Camp is built on the idea that just making great beer isn’t enough; They want to foster respect for nature, and actively offset their carbon footprint by giving back to conservation efforts.
Base Camp Brewing is an environmentally conscious brewery that is marketed toward the outdoors community. Unlike other craft breweries, Base Camp is built on the idea that just making great beer isn’t enough; They want to foster respect for nature, and actively offset their carbon footprint by giving back to conservation efforts.
DESIGN SOLUTION
The solution is a brand that is visually bold and adventurous, just like the target audience. Their logo features a strong, sans serif typeface that pops against any background. Packaging for this project includes three illustrated beer can labels that are inspired by the beauty and wilderness of landscapes found in national parks. The advertising campaign includes a full color print ad and a series of Instagram ads, which are designed to build brand awareness.
The solution is a brand that is visually bold and adventurous, just like the target audience. Their logo features a strong, sans serif typeface that pops against any background. Packaging for this project includes three illustrated beer can labels that are inspired by the beauty and wilderness of landscapes found in national parks. The advertising campaign includes a full color print ad and a series of Instagram ads, which are designed to build brand awareness.
